{"title":"Matcha Tea New Arrivals","description":"\u003cp data-start=\"77\" data-end=\"327\"\u003e\u003cspan style=\"color: rgb(27, 76, 40);\"\u003eExplore our latest arrivals, restocks, and seasonal matcha from Japan’s renowned tea houses. Whether you’re discovering new blends, revisiting favourites, or seeking limited editions, explore authentic Japanese matcha, freshly sourced from Japan.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"yamamasa-koyamaen-miyuki-no-shiro-special-matcha","title":"Yamamasa Koyamaen - Miyuki no Shiro (special matcha)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eYamamasa Koyamaen\u003c\/strong\u003e is a traditional and historic tea company based in Uji, Japan, founded in 1861. They are well regarded for maintaining very high standards for their raw material, processing, and stone milling, and have won first prize 22 times at Japan's National Tea Competition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eMiyuki no Shiro \u003c\/strong\u003e(30g) is a matcha favoured by the head of the Edo Senke Rengean tea school, Kawakami Kansetsu. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eA rich aroma spreads in your mouth, allowing you to enjoy the unique taste of matcha.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"73\" data-end=\"179\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eMiyuki no Shiro\u003c\/span\u003e\u003c\/strong\u003e matcha boasts a \u003c\/span\u003esmooth\u003cem\u003e, \u003c\/em\u003ewell balanced flavour with a delicate sweet and savory finish. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIt is characterised by its strong umami and rich, deep flavor. \u003c\/span\u003e\u003c\/p\u003e","brand":"Yamamasa Koyamaen","offers":[{"title":"Default Title","offer_id":56261638324568,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2026-06-03at22.49.40.png?v=1780523486"},{"product_id":"kanbayashi-shunsho-premium-ceremonial-matcha-matsu-no-shiro","title":"Kanbayashi Shunsho - Premium Ceremonial Matcha Matsu no Shiro","description":"\u003cp data-start=\"938\" data-end=\"1547\"\u003eThe \u003cstrong data-start=\"942\" data-end=\"964\"\u003eKanbayashi Shunsho\u003c\/strong\u003e family is one of Uji’s most esteemed tea producers, carrying a legacy of more than fifteen generations dating back to the Eiroku era (around 1560). Today, the Kanbayashi Shunsho family remains the sole surviving lineage of Uji’s historic tea masters, upholding over 450 years of tradition. Their enduring commitment to craftsmanship and quality continues to define their celebrated approach to tea.\u003c\/p\u003e\n\u003cp data-start=\"189\" data-end=\"388\"\u003e\u003cstrong\u003eMatsu no Shiro\u003c\/strong\u003e offers a gentle, mellow flavor with no bitterness or astringency. It is delicately fragrant and displays a vibrant, fresh green color.\u003c\/p\u003e\n\u003cp data-start=\"395\" data-end=\"528\"\u003eWhen used in lattes, its subtle green tea notes remain soft and understated, while still delivering a beautifully bright green hue.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"767\"\u003eExcellent value for money and a wonderful introduction to high quality matcha.\u003c\/p\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"40g tin","offer_id":56814767276376,"sku":null,"price":17.0,"currency_code":"GBP","in_stock":true},{"title":"100g tin","offer_id":56814767309144,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"200g tin","offer_id":56814767341912,"sku":null,"price":60.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2025-12-29at21.00.21.webp?v=1774437482"},{"product_id":"kanbayashi-shunsho-premium-ceremonial-matcha-goun-no-shiro","title":"Kanbayashi Shunsho - Premium Ceremonial Matcha Goun no Shiro","description":"\u003cp data-start=\"938\" data-end=\"1547\"\u003eThe \u003cstrong data-start=\"942\" data-end=\"964\"\u003eKanbayashi Shunsho\u003c\/strong\u003e family is one of Uji’s most esteemed tea producers, carrying a legacy of more than fifteen generations dating back to the Eiroku era (around 1560). Today, the Kanbayashi Shunsho family remains the sole surviving lineage of Uji’s historic tea masters, upholding over 450 years of tradition. Their enduring commitment to craftsmanship and quality continues to define their celebrated approach to tea.\u003c\/p\u003e\n\u003cp data-start=\"154\" data-end=\"431\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eGoun no Shiro\u003c\/strong\u003e is a smooth, easy drinking matcha with a light body and rich flavor. Its gentle taste and low bitterness make it ideal for everyday enjoyment.\u003c\/p\u003e\n\u003cp data-start=\"433\" data-end=\"711\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis matcha is favored by the \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUrasenke\u003c\/span\u003e tea school and is said to be Master \u003cmeta charset=\"utf-8\"\u003eKonnichian Zabosai preferred choice. \u003c\/p\u003e\n\u003cdiv id=\"product-twocols\"\u003e\n\u003cdiv id=\"product-details\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"40g","offer_id":56590786789720,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/GounnoShiro_3.webp?v=1775493139"},{"product_id":"itoh-kyuemon-uji-midori-matcha","title":"Itoh Kyuemon - Uji Midori Matcha","description":"\u003cp class=\"a-spacing-base\"\u003e\u003cstrong\u003eItohkyuemon\u003c\/strong\u003e is a tea shop in Uji, Kyoto, dedicated to preserving the tea traditions passed down from the Edo period while bringing new value to Japanese tea. Since the late Edo period, Itohkyuemon has been carefully crafting tea with a commitment to quality, supplying its meticulously finished teas to renowned temples and shrines.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"569\" data-end=\"590\"\u003eUji Midori Matcha\u003c\/strong\u003e is a premium Japanese green tea powder sourced from Uji, Kyoto, an area celebrated for centuries of exceptional tea cultivation. It is distinguished by its vivid green color, silky texture, and well balanced flavor profile, combining deep umami richness with gentle natural sweetness. Traditionally used for high grade or everyday ceremonial tea, it delivers a smooth drinking experience with very low bitterness.\u003cbr\u003e\u003c\/p\u003e","brand":"Itoh Kyuemon","offers":[{"title":"Default Title","offer_id":56597086667096,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/000000001589-04-l.webp?v=1774434536"},{"product_id":"ryuoen-chaho-iwai-no-mukashi","title":"Ryuoen Chaho - Iwai no Mukashi","description":"\u003cp\u003eFounded in 1875\u003cstrong data-start=\"224\" data-end=\"253\"\u003e \u003c\/strong\u003e \u003cstrong data-start=\"255\" data-end=\"279\"\u003eRyuoen Chaho \u003c\/strong\u003e is one of Kyoto’s quiet but deeply respected tea houses. Unlike more commercial tea brands, Ryuoen Chaho has preserved a traditional, almost unchanged way of selling tea for over a century, a rare example of continuity in Japanese craftsmanship.\u003c\/p\u003e\n\u003ch4 data-section-id=\"8vct9e\" data-start=\"606\" data-end=\"645\"\u003e🌿 A Tea Shop Trusted by Tea Masters\u003c\/h4\u003e\n\u003cp\u003eWhat makes Ryuoen truly special is its connection to the heart of Japanese tea culture:\u003c\/p\u003e\n\u003cul data-start=\"736\" data-end=\"1035\"\u003e\n\u003cli data-section-id=\"1rtd6kp\" data-start=\"736\" data-end=\"911\"\u003eTheir matcha is officially recognised and used by the three major tea ceremony schools (Urasenke, Omotesenke, Mushanokoji-senke). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dkztea\" data-start=\"912\" data-end=\"1035\"\u003eThis level of recognition means their tea meets the highest standards for ceremonial use, not just everyday drinking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIwai no Mukashi\u003c\/strong\u003e (38g) is smooth, well balanced matcha with soft umami, gentle sweetness, and delicate floral notes, finished with a clean, lingering aftertaste.\u003c\/p\u003e","brand":"Ryuoen Chaho","offers":[{"title":"Default Title","offer_id":56953234260312,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_06_18_27PM.png?v=1779729523"},{"product_id":"ryuoen-chaho-saemidori-limited-special-grade","title":"Ryuoen Chaho - Saemidori (Limited Special Grade)","description":"\u003cp\u003eFounded in 1875\u003cstrong data-start=\"224\" data-end=\"253\"\u003e \u003c\/strong\u003e \u003cstrong data-start=\"255\" data-end=\"279\"\u003eRyuoen Chaho \u003c\/strong\u003e is one of Kyoto’s quiet but deeply respected tea houses. Unlike more commercial tea brands, Ryuoen Chaho has preserved a traditional, almost unchanged way of selling tea for over a century, a rare example of continuity in Japanese craftsmanship.\u003c\/p\u003e\n\u003ch4 data-section-id=\"8vct9e\" data-start=\"606\" data-end=\"645\"\u003e🌿 A Tea Shop Trusted by Tea Masters\u003c\/h4\u003e\n\u003cp\u003eWhat makes Ryuoen truly special is its connection to the heart of Japanese tea culture:\u003c\/p\u003e\n\u003cul data-start=\"736\" data-end=\"1035\"\u003e\n\u003cli data-section-id=\"1rtd6kp\" data-start=\"736\" data-end=\"911\"\u003eTheir matcha is officially recognised and used by the three major tea ceremony schools (Urasenke, Omotesenke, Mushanokoji-senke). \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"dkztea\" data-start=\"912\" data-end=\"1035\"\u003eThis level of recognition means their tea meets the highest standards for ceremonial use, not just everyday drinking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSaemidori\u003c\/strong\u003e (20g) is a premium \u003cstrong\u003esingle origin\u003c\/strong\u003e Japanese matcha crafted from carefully selected mountain grown tea leaves by Yana Sakuraen Tea Garden. This matcha offers a smooth and refreshing flavour profile with gentle sweetness, vibrant vegetal notes, and a clean elegant finish. \u003cspan class=\"s1\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ryuoen Chaho","offers":[{"title":"Default Title","offer_id":56953434276184,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_06_02_20PM.png?v=1779728554"},{"product_id":"jugetsudo-hatsumukashi-matcha","title":"Jugetsudo - Hatsumukashi Matcha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFounded in Tokyo in 1854, Jugetsudo \u003c\/span\u003e\u003cspan\u003eblends the highest quality ingredients and the spirit of Cha-Zen to create infusions that deliver exquisite taste, while stimulating the senses and bringing a feeling of comfort. Produced in Shizuoka, near Mount Fuji, this mellow \u003c\/span\u003e\u003cspan\u003ematcha green tea powder \u003c\/span\u003e\u003cspan\u003ecomes with a vivid colour and flavour to match, making it not just a great drink but a delicious verdant flavour for baking and cooking too\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLocated on the banks of the Asahina River, which flows through the quiet mountain valleys of Okabe, Hatsumukashi Matcha is grown in a pristine river basin with a cold, clear climate that imbues the tea leaves with vibrant color, a mellow flavor, and a pure aroma.\u003c\/span\u003e\u003c\/p\u003e","brand":"Jugetsudo","offers":[{"title":"Default Title","offer_id":57090508521816,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Jugetsudo-HatsumukashiMatcha.webp?v=1776096183"},{"product_id":"morihan-foaming-matcha-latte-1kg-bag","title":"Morihan Foaming Matcha Latte (1kg bag)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eMorihan\u003c\/strong\u003e was founded in 1836 in Uji and Kokura, a region famous for producing gyokuro and matcha green tea, and has been dedicated to producing tea of the highest quality. Having twice won the National Tea Judging Skills Competition, Morihan is known for using the finest tea leaves carefully selected by Japan's leading tea masters, and proactively incorporating new technologies. \u003cmeta charset=\"utf-8\"\u003eMorihan continue to pursue \"trusted tea quality\" and \"contributing to a more fulfilling life through tea.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eLong selling product: \u003c\/strong\u003eSimply add cold or hot water and stir with a spoon, and you'll have a creamy matcha latte with the flavour of matcha enveloped in a fluffy foam! This approach to product creation has been supported by many customers, and it has been Morihan's popular product since its launch in 1994.\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMorihan uses fragrant, high-quality Uji matcha carefully selected by one of Japan's leading tea masters who have inherited traditional techniques.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eIt's a professional-grade product that's used in cafes and hotels all over Japan.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Morihan","offers":[{"title":"Default Title","offer_id":57141647212888,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/MorihanFoamingMatchaLatte_1kgbag.webp?v=1778167180"},{"product_id":"gokago-yui-matcha-30g-limited-edition","title":"Gokago - Yui Matcha 30g (Limited Edition)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"109\"\u003eGoKago Matcha\u003c\/strong\u003e is a premium Japanese matcha brand, crafted from carefully selected tea leaves grown in Japan and stone ground to preserve colour, aroma, and flavour. Known for its vibrant green colour and smooth, umami rich taste, GoKago delivers high quality matcha suitable for both traditional tea ceremonies and culinary applications.\u003c\/p\u003e\n\u003ch4 data-section-id=\"2ck8zh\" data-start=\"0\" data-end=\"40\"\u003eYUI — Limited Edition Matcha Powder\u003c\/h4\u003e\n\u003ch3 data-section-id=\"jdowlb\" data-start=\"41\" data-end=\"58\"\u003eWazuka, Kyoto\u003c\/h3\u003e\n\u003cp\u003eCrafted in the historic tea fields of Wazuka, Kyoto, YUI Matcha embodies the quiet elegance of traditional Japanese tea culture. This limited edition ceremonial matcha is carefully stone milled from select first harvest tea leaves, delivering a vibrant green colour, velvety texture, and refined umami finish.\u003c\/p\u003e\n\u003cp\u003eBalanced with natural sweetness and delicate vegetal notes. Each blend is produced in small batches to preserve freshness, aroma, and depth of character, a tribute to the artistry of Kyoto’s renowned tea craftsmanship.\u003c\/p\u003e","brand":"Gokago","offers":[{"title":"Default Title","offer_id":57254044467544,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Gokago-YuiMatcha30g_LimitedEdition.webp?v=1778355073"},{"product_id":"tsujiri-sakae-no-shiro-matcha","title":"Tsujiri - Sakae no shiro Matcha","description":"\u003cp data-start=\"18\" data-end=\"356\"\u003eFounded in Kyoto, Japan in 1860, \u003cstrong data-start=\"51\" data-end=\"62\"\u003eTsujiri\u003c\/strong\u003e is one of Japan’s most respected and historic tea houses, renowned for its dedication to exceptional Uji matcha. With over 160 years of tea-making expertise, Tsujiri preserves traditional Japanese craftsmanship while continuing to share the authentic taste of premium green tea with the world.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"563\"\u003eCarefully sourced and expertly blended, Tsujiri teas are celebrated for their rich umami, smooth character, and refined quality, offering a timeless tea experience rooted in Japanese heritage and culture.\u003c\/p\u003e\n\u003cp data-section-id=\"ka9gly\" data-start=\"0\" data-end=\"17\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSakae no Shiro \u003c\/strong\u003eis smooth, rich in umami, and delicately sweet, this matcha delivers a beautifully balanced flavor with minimal bitterness. This matcha offers a harmonious blend of depth, freshness, and sophistication in every sip.\u003c\/p\u003e","brand":"Tsujiri","offers":[{"title":"Default Title","offer_id":57262419968344,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Tsujiri-SakaenoshiroMatcha.webp?v=1778596167"},{"product_id":"kanbayashi-shunsho-ryo-matcha-seasonal-matcha","title":"Kanbayashi Shunsho - Ryo Matcha (Seasonal matcha)","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eKanbayashi Shunsho\u003c\/b\u003e family is one of Uji’s most esteemed tea producers, carrying a legacy of more than fifteen generations dating back to the Eiroku era (around 1560). Today, the Kanbayashi Shunsho family remains the sole surviving lineage of Uji’s historic tea masters, upholding over 450 years of tradition. Their enduring commitment to craftsmanship and quality continues to define their celebrated approach to tea.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is a special \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSummer Edition matcha blend for making ice matcha. \u003cspan class=\"red\"\u003eSeasonal matcha for the hot summer days.\u003c\/span\u003e\u003cstrong class=\"red\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan class=\"red\"\u003e\u003cstrong\u003eRyo Matcha\u003c\/strong\u003e offers a soft, creamy, and refreshing flavour profile with a smooth, light-bodied character. It opens with gentle milky sweetness and subtle nutty notes, balanced by a delicate umami and a clean, elegant finish.\u003c\/span\u003e\u003cstrong class=\"red\"\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"30g","offer_id":57365971272024,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_01_34_57PM.png?v=1779712511"},{"product_id":"tsuji-riichi-honten-decaf-matcha","title":"Tsuji Riichi Honten - Decaf Matcha 60g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMatcha Direct is operated by Tsuji Riichi Honten, a historic Kyoto based tea company founded in 1860 in Japan’s most renowned region for matcha production. Building on this rich heritage, they have become one of Japan’s most respected and well known matcha brands.\u003c\/p\u003e\n\u003cp data-end=\"615\" data-start=\"430\"\u003eWith this decaf matcha, you can enjoy matcha at any time of the day. It’s perfect for those who love the flavour and health benefits of matcha but prefer to limit their caffeine intake.\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"617\"\u003eUsing supercritical carbon dioxide, a method also used to decaffeinate coffee beans, this advanced technology preserves key components of matcha. The caffeine content is reduced from over 3% to below 0.4% (based on analysis), while important functional compounds such as theanine and catechins are retained at nearly 100%.\u003c\/p\u003e\n\u003cp data-end=\"1240\" data-start=\"943\"\u003eWhen prepared with the basic recipe of 2g of matcha, one cup of decaf matcha contains about 4–8mg of caffeine. According to the FDA, an 8-ounce (about 240ml) cup of decaf coffee contains 2–15mg of caffeine. Therefore, in terms of caffeine content, this decaf matcha is comparable to decaf coffee.\u003c\/p\u003e\n\u003cp data-end=\"1240\" data-start=\"943\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eFor those considering a purchase:\u003c\/em\u003e\u003cbr data-end=\"184\" data-start=\"181\"\u003e\u003cem\u003ePlease note that decaf matcha naturally differs in flavour and colour from regular matcha due to the decaffeination process. If you are seeking the exact same taste and appearance as standard matcha, this product may not meet your expectations.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-end=\"1463\" data-start=\"1353\"\u003e\u003cem\u003ePlease note that this product is not caffeine free, containing approximately 4–8mg of caffeine per cup (2g)\u003c\/em\u003e\u003c\/p\u003e","brand":"Tsuji Riichi Honten","offers":[{"title":"Default Title","offer_id":57367024337240,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/MatchaDirectDecaf.webp?v=1780047498"},{"product_id":"tsuji-riichi-honten-ceremonial-matcha-500g","title":"Tsuji Riichi Honten - Ceremonial Matcha 500g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMatcha Direct is operated by \u003c\/span\u003e\u003cstrong\u003eTsuji Riichi Honten\u003c\/strong\u003e\u003cspan\u003e, a historic Kyoto based tea company founded in 1860 in Japan’s most renowned region for matcha production. Building on this rich heritage, they have become one of Japan’s most respected and well known matcha brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"615\" data-start=\"430\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade with 100% high quality first harvest tea leaves. This blend offers a refreshing and distinctive aroma, a well balanced flavour, and a refined bitterness. Suitable for matcha lattes, and its clean finish also makes it ideal for drinking straight.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Tsuji Riichi Honten","offers":[{"title":"Default Title","offer_id":57367047700824,"sku":null,"price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/500g_001B.webp?v=1779719930"},{"product_id":"tsuji-rihei-honten-kokonoe-no-mukashi","title":"Tsuji Rihei Honten - Kokonoe no Mukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"0\" data-end=\"30\"\u003eTsuji Rihei Honten \u003c\/strong\u003eis a historic Japanese Uji tea and matcha brand founded in \u003cstrong data-start=\"90\" data-end=\"98\"\u003e1860\u003c\/strong\u003e in Uji, Kyoto, one of Japan’s most prestigious tea growing regions. The company is known for premium Uji matcha, traditional stone milling techniques, and a deep heritage tied to the revival and modernization of Japanese tea culture.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eKokonoe no Mukashi \u003c\/strong\u003e(20g)\u003cstrong\u003e \u003c\/strong\u003eoffers a creamy, silk soft texture with layered umami and quiet, earthy depth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tsuji Rihei Honten","offers":[{"title":"Default Title","offer_id":57367548166488,"sku":null,"price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_04_43_47PM.png?v=1779723842"},{"product_id":"tsuji-rihei-honten-uji-mukashi","title":"Tsuji Rihei Honten - Uji Mukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"0\" data-end=\"30\"\u003eTsuji Rihei Honten \u003c\/strong\u003e is a historic Japanese Uji tea and matcha brand founded in \u003cstrong data-start=\"90\" data-end=\"98\"\u003e1860\u003c\/strong\u003e in Uji, Kyoto, one of Japan’s most prestigious tea-growing regions. The company is known for premium Uji matcha, traditional stone milling techniques, and a deep heritage tied to the revival and modernization of Japanese tea culture. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUji Mukashi\u003c\/strong\u003e (30g) is a balanced, approachable ceremonial Uji matcha that sits near the center of the flavour chart, representing harmony between freshness, umami, mild sweetness, and gentle richness.\u003c\/p\u003e","brand":"Tsuji Rihei Honten","offers":[{"title":"Default Title","offer_id":57367606690136,"sku":null,"price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_06_23_12PM.png?v=1779729806"},{"product_id":"tsuji-rihei-honten-manyo-no-mukashi-1","title":"Tsuji Rihei Honten - Manyo no Mukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"0\" data-end=\"30\"\u003eTsuji Rihei Honten \u003c\/strong\u003eis a historic Japanese Uji tea and matcha brand founded in \u003cstrong data-start=\"90\" data-end=\"98\"\u003e1860\u003c\/strong\u003e in Uji, Kyoto, one of Japan’s most prestigious tea growing regions. The company is known for premium Uji matcha, traditional stone milling techniques, and a deep heritage tied to the revival and modernization of Japanese tea culture.\u003c\/p\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-42\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-42\" data-turn-id-container=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-42\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1df99921-a70c-418c-915f-8176aaf3caf0\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong data-start=\"0\" data-end=\"27\"\u003eManyo no Mukashi \u003c\/strong\u003e(20g) knowns for its deep umami, elegant sweetness, smooth richness, and sophisticated aromatic depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Tsuji Rihei Honten","offers":[{"title":"Default Title","offer_id":57367842062680,"sku":null,"price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay25_2026_04_38_05PM.png?v=1779723496"},{"product_id":"tsuji-rihei-honten-organic-matcha-ippuku","title":"Tsuji Rihei Honten - Organic Matcha Ippuku","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"0\" data-end=\"30\"\u003eTsuji Rihei Honten \u003c\/strong\u003e is a historic Japanese Uji tea and matcha brand founded in \u003cstrong data-start=\"90\" data-end=\"98\"\u003e1860\u003c\/strong\u003e in Uji, Kyoto, one of Japan’s most prestigious tea-growing regions. The company is known for premium Uji matcha, traditional stone milling techniques, and a deep heritage tied to the revival and modernization of Japanese tea culture. \u003c\/p\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-45\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-45\" data-turn-id-container=\"request-WEB:276dd4bf-5eb8-4b30-a85c-f65e125ae14a-45\" data-testid=\"conversation-turn-22\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"114458ab-9f8c-436b-a12b-76b4e5071765\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"302\"\u003e\u003cstrong data-start=\"0\" data-end=\"37\"\u003eOrganic Matcha Ippuku \u003c\/strong\u003e(30g) is a light, refreshing organic Uji matcha crafted for everyday enjoyment. On the Tsujirihei Honten flavor chart, it sits in the refreshing and clean zone, with lower richness and very gentle bitterness, making it approachable, smooth, and easy to drink daily.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"302\"\u003e\u003cem\u003e“Ippuku” (一服) means “a relaxing cup” or “tea break” in Japanese, reflecting its casual and comforting style.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Tsuji Rihei Honten","offers":[{"title":"Default Title","offer_id":57368097620312,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/TsujiRiheiHonten-OrganicMatchaIppuku.webp?v=1779807475"},{"product_id":"ochamura-yame-matcha-seimei","title":"Ochamura - Yame Matcha Seimei","description":"\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-end=\"26\" data-start=\"0\"\u003eOchamura \u003c\/strong\u003eis a Japanese tea brand specialising in premium \u003cstrong data-end=\"87\" data-start=\"75\"\u003eYame tea\u003c\/strong\u003e from Fukuoka Prefecture, one of Japan’s most respected tea growing regions. The brand is known for producing high quality green tea and matcha with rich umami, natural sweetness, and smooth depth, crafted using traditional Japanese tea-making techniques and carefully selected tea leaves.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eYame Matcha (Variety: Seimei) A high quality matcha where rich umami and a clear aroma harmonize perfectly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eSeimei\u003c\/strong\u003e from Yame is a variety that boasts a refreshing aroma and clean aftertaste, while still offering a rich umami flavor and elegant sweetness. It is characterised by its smooth texture and clear taste. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-box\"\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eSeimei\u003c\/strong\u003e \u003cstrong\u003eMatcha\u003c\/strong\u003e (30g) is a rich and satisfying matcha with a harmonious balance of deep umami and sweetness. It is fragrant, smooth, and a high quality Yame matcha that can be enjoyed every day.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eSmoothness:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eSweetness:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eAstringency:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★☆☆☆☆\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eFlavour:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Ochamura","offers":[{"title":"Default Title","offer_id":57368490672472,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Ochamura-YameMatchaSeimei_1.webp?v=1779806258"},{"product_id":"ochamura-uji-matcha-samidori","title":"Ochamura - Uji Matcha Samidori","description":"\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eOchamura \u003c\/strong\u003eis a Japanese tea brand specialising in premium Yame tea from Fukuoka Prefecture, one of Japan’s most respected tea growing regions. The brand is known for producing high quality green tea and matcha with rich umami, natural sweetness, and smooth depth, crafted using traditional Japanese tea-making techniques and carefully selected tea leaves.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eSamidori\u003c\/strong\u003e is a traditional matcha variety that originated in Uji, Kyoto. \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003eIt is characterised by its elegant and refined aroma and its mellow, less astringent flavour. \u003cmeta charset=\"utf-8\"\u003eYou can enjoy its rich flavour and deep sweetness.\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan dir=\"auto\"\u003eThis Uji matcha boasts an elegant, mellow flavor and a strikingly vibrant green colour.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cspan dir=\"auto\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box\"\u003e\n\u003cspan dir=\"auto\"\u003eSmoothness: ★★★★★\u003c\/span\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eAroma: ★★★★★\u003c\/span\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eSweetness: ★★★★☆\u003c\/span\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eAstringency: ★★☆☆☆\u003c\/span\u003e\u003cbr\u003e\u003cspan dir=\"auto\"\u003eUmami: ★★★★★\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Ochamura","offers":[{"title":"Default Title","offer_id":57368495128920,"sku":null,"price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Ochamura-YameMatchaSeimei.webp?v=1779806191"},{"product_id":"ochamura-uji-matcha","title":"Ochamura - Uji Matcha","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003eOchamura\u003c\/strong\u003e is a Japanese tea brand specialising in premium Yame tea from Fukuoka Prefecture, one of Japan’s most respected tea growing regions. The brand is known for producing high quality green tea and matcha with rich umami, natural sweetness, and smooth depth, crafted using traditional Japanese tea-making techniques and carefully selected tea leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003eThis Uji matcha boasts a rich aroma and mellow flavour, crafted from carefully selected tea leaves meticulously ground using traditional stone mills. Its vibrant green colour and deep, rich umami taste.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eSmoothness:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eSweetness:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eAstringency:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★☆☆☆☆\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan dir=\"auto\"\u003eFlavour:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"stars\"\u003e\u003cspan dir=\"auto\"\u003e★★★★☆\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ochamura","offers":[{"title":"Default Title","offer_id":57368525406552,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Ochamura-UjiMatcha.webp?v=1779806134"},{"product_id":"gokago-rai-matcha-30g","title":"Gokago - Rai Matcha 30g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"92\" data-end=\"109\"\u003eGoKago Matcha\u003c\/strong\u003e is a premium Japanese matcha brand, crafted from carefully selected tea leaves grown in Japan and stone ground to preserve colour, aroma, and flavour. Known for its vibrant green colour and smooth, umami rich taste, GoKago delivers high quality matcha suitable for both traditional tea ceremonies and culinary applications.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRai Matcha\u003c\/strong\u003e offers a rich, full bodied flavour with a well balanced harmony of bitterness and umami.\u003c\/p\u003e","brand":"Gokago","offers":[{"title":"Default Title","offer_id":57383961100632,"sku":null,"price":38.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/ChatGPTImageMay27_2026_10_51_01PM.png?v=1779918672"},{"product_id":"yugen-uji-matcha-0-matcha-latte-usucha","title":"YUGEN - Uji Matcha #0","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha #0\u003c\/strong\u003e is an original blend created as an everyday matcha, designed to fit naturally into daily life. This matcha offers mellow umami and a clean, gentle astringency. When prepared as usucha, it reveals a well defined tea character with a clear, refreshing finish.\u003c\/p\u003e\n\u003cp\u003eIt also retains its matcha character beautifully in a latte. Because it is made to be enjoyed as usucha as well, its flavour remains present even when combined with milk. The sweetness of the milk softens the cup, while matcha’s gentle bitterness adds balance and a clean finish.\u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391740584280,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha0.webp?v=1780042301"},{"product_id":"yugen-uji-matcha-1","title":"YUGEN - Uji Matcha #1","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMatcha #1\u003c\/strong\u003e blend brings together a rich aroma, refined umami, and a delicate hint of astringency that gives the whole cup structure. This matcha expresses its character fully without overpowering the sweetness of the accompanying confection. Its smoothness on the palate, followed by a clean and graceful finish, quietly reflects the refined character of this blend. \u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391743598936,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha1.webp?v=1780042259"},{"product_id":"tsujiri-miyakoji-midori-matcha","title":"Tsujiri - Miyakoji Midori Matcha","description":"\u003cp data-start=\"18\" data-end=\"356\"\u003eFounded in Kyoto, Japan in 1860, \u003cstrong data-start=\"51\" data-end=\"62\"\u003eTsujiri\u003c\/strong\u003e is one of Japan’s most respected and historic tea houses, renowned for its dedication to exceptional Uji matcha. With over 160 years of tea-making expertise, Tsujiri preserves traditional Japanese craftsmanship while continuing to share the authentic taste of premium green tea with the world.\u003c\/p\u003e\n\u003cp data-start=\"358\" data-end=\"563\"\u003eCarefully sourced and expertly blended, Tsujiri teas are celebrated for their rich umami, smooth character, and refined quality, offering a timeless tea experience rooted in Japanese heritage and culture.\u003c\/p\u003e\n\u003cp data-section-id=\"ka9gly\" data-start=\"0\" data-end=\"17\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u003cstrong\u003eMiyakoji Midori\u003c\/strong\u003e offers a perfect balance of umami and bitterness. Favored by the Omotesenke school under Sokuchusai Sōshō, this matcha embodies harmony and sophistication.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tsujiri","offers":[{"title":"Default Title","offer_id":57402509787480,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Tsujiri-MiyakojiMidoriMatcha.webp?v=1780239291"},{"product_id":"yamamasa-koyamaen-kanade-no-shiro-special-matcha","title":"Yamamasa Koyamaen - Kanade no Shiro (special matcha)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eYamamasa Koyamaen\u003c\/strong\u003e is a traditional and historic tea company based in Uji, Japan, founded in 1861. They are well regarded for maintaining very high standards for their raw material, processing, and stone milling, and have won first prize 22 times at Japan's National Tea Competition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan dir=\"auto\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eKanade no Shiro\u003c\/strong\u003e (30g) is a matcha favoured by the head of the Mushanokoji Senke Kankyuan tea school. \u003cmeta charset=\"utf-8\"\u003eIt offers a rich aroma that fills your mouth, allowing you to enjoy the unique flavor of matcha.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamamasa Koyamaen","offers":[{"title":"Default Title","offer_id":57436882567512,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2026-06-03at22.55.17.png?v=1780523763"},{"product_id":"yamamasa-koyamaen-otowa-no-shiro-special-matcha","title":"Yamamasa Koyamaen - Otowa no Shiro (special matcha)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eYamamasa Koyamaen\u003c\/strong\u003e is a traditional and historic tea company based in Uji, Japan, founded in 1861. They are well regarded for maintaining very high standards for their raw material, processing, and stone milling, and have won first prize 22 times at Japan's National Tea Competition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"auto\"\u003e\u003cb\u003e\u003cspan\u003eOtowa no Shiro \u003c\/span\u003e\u003c\/b\u003e(30g)\u003cb\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003ematcha is a type of matcha favoured by the head of the Omotesenke Fushin-an tea school. \u003cmeta charset=\"utf-8\"\u003eIt offers a rich aroma that fills your mouth, allowing you to enjoy the unique flavor of matcha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamamasa Koyamaen","offers":[{"title":"Default Title","offer_id":57436885287256,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot_2026-06-03_at_22.57.15.png?v=1780524079"},{"product_id":"yamamasa-koyamaen-narutaki-no-shiro-special-matcha","title":"Yamamasa Koyamaen - Narutaki no Shiro (special matcha)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cstrong\u003eYamamasa Koyamaen\u003c\/strong\u003e is a traditional and historic tea company based in Uji, Japan, founded in 1861. They are well regarded for maintaining very high standards for their raw material, processing, and stone milling, and have won first prize 22 times at Japan's National Tea Competition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan dir=\"auto\"\u003e\u003cstrong\u003eNarutaki no Shiro \u003c\/strong\u003e(30g)\u003cstrong\u003e \u003c\/strong\u003ematcha is a matcha tea favored by the head of the Sohen-ryu Fushin-an tea school, Yuyusai.\u003c\/span\u003e\u003cspan dir=\"auto\"\u003e It is characterised by its strong umami and rich, deep flavour. Recommended for those who want to enjoy the aroma of high quality matcha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Yamamasa Koyamaen","offers":[{"title":"Default Title","offer_id":57436886729048,"sku":null,"price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2026-06-03at23.03.46.png?v=1780524456"}],"url":"https:\/\/yukimatcha.co.uk\/collections\/matcha-tea-new-arrivals.oembed?page=2","provider":"Yuki Matcha","version":"1.0","type":"link"}