{"title":"YUGEN","description":"\u003cp class=\"p1\"\u003e\u003cspan style=\"color: rgb(27, 76, 40);\"\u003eFrom a quiet neighbourhood near Kyoto Imperial Palace, YUGEN has been bringing Japan's finest teas closer to the world since 2018. Every matcha and leaf tea is hand-selected from named farms across Uji and Kyoto, chosen for origin, craftsmanship and taste.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"yugen-uji-matcha-0-matcha-latte-usucha","title":"YUGEN - Uji Matcha #0","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha #0\u003c\/strong\u003e is an original blend created as an everyday matcha, designed to fit naturally into daily life. This matcha offers mellow umami and a clean, gentle astringency. When prepared as usucha, it reveals a well defined tea character with a clear, refreshing finish.\u003c\/p\u003e\n\u003cp\u003eIt also retains its matcha character beautifully in a latte. Because it is made to be enjoyed as usucha as well, its flavour remains present even when combined with milk. The sweetness of the milk softens the cup, while matcha’s gentle bitterness adds balance and a clean finish.\u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391740584280,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha0.webp?v=1780042301"},{"product_id":"yugen-uji-matcha-1","title":"YUGEN - Uji Matcha #1","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMatcha #1\u003c\/strong\u003e blend brings together a rich aroma, refined umami, and a delicate hint of astringency that gives the whole cup structure. This matcha expresses its character fully without overpowering the sweetness of the accompanying confection. Its smoothness on the palate, followed by a clean and graceful finish, quietly reflects the refined character of this blend. \u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391743598936,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha1.webp?v=1780042259"},{"product_id":"yugen-hojicha-powder-50g","title":"YUGEN - Hojicha Powder 50g","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHojicha Powder\u003c\/strong\u003e offers a warm roasted aroma with a smooth, mellow depth and lingering finish. Made from carefully selected first-flush tea leaves, it is lightly roasted to enhance its natural sweetness and umami while preserving a clean, balanced flavour. Finely ground for a silky texture, it blends effortlessly into hot water or milk, making it perfect for lattes, desserts, and everyday tea rituals.\u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391749333336,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-Hojicha50g.webp?v=1780042216"}],"url":"https:\/\/yukimatcha.co.uk\/collections\/yugen.oembed","provider":"Yuki Matcha","version":"1.0","type":"link"}