{"product_id":"ippodo-hatsu-mukashi-matcha","title":"Ippodo Hatsu mukashi Matcha","description":"\u003cp data-end=\"510\" data-start=\"184\"\u003eSourced from the lush, mist-covered tea fields of Uji, Japan, Hatsu mukashi is a premium ceremonial grade matcha cherished for its smooth, balanced profile and vibrant green hue. \u003c\/p\u003e\n\u003cp data-end=\"510\" data-start=\"184\"\u003eThis matcha contains finely ground tencha leaves, delivering a matcha with delicate umami, mellow bitterness, and a gentle sweetness. Ideal for both usucha (thin tea) and koicha (thick tea) preparations, it’s a favorite among tea ceremony practitioners and discerning matcha enthusiasts.\u003c\/p\u003e","brand":"Ippodo","offers":[{"title":"20g box","offer_id":57239384981848,"sku":null,"price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/Screenshot2026-05-09at13.18.16.png?v=1778329142","url":"https:\/\/yukimatcha.co.uk\/products\/ippodo-hatsu-mukashi-matcha","provider":"Yuki Matcha","version":"1.0","type":"link"}