{"product_id":"shohokuen-new-crop-matcha","title":"Shohokuen - New Crop Matcha","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFounded in \u003c\/span\u003e\u003cstrong data-start=\"11\" data-end=\"19\"\u003e1645\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong data-start=\"21\" data-end=\"34\"\u003eShohokuen\u003c\/strong\u003e\u003cspan\u003e is one of Uji's longest-established tea houses, with over 350 years of expertise and fourteen generations dedicated to crafting exceptional Japanese tea in the birthplace of Uji tea, Kyoto. Combining centuries of tradition with meticulous craftsmanship, Shohokuen produces refined matcha that celebrates the heritage of Japanese tea while continuing to uphold the highest standards of quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"130\" class=\"PDq2pG_selectionAnchorContainer\"\u003eFor a \u003cstrong data-start=\"6\" data-end=\"35\"\u003enew crop (shincha) matcha\u003c\/strong\u003e, the flavour profile is typically characterised by freshness, sweetness and vibrant aromatics.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"132\" data-end=\"151\"\u003e\u003cspan\u003e\u003cstrong\u003eNew crop matcha\u003c\/strong\u003e delivers a bright, lively character with vibrant vegetal notes, fresh-cut grass, young spinach and a gentle natural sweetness. Its clean finish, rich umami and delicate aroma capture the freshness of the first spring harvest, making it especially enjoyable as traditional usucha.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shohokuen","offers":[{"title":"20g tin","offer_id":57807477277016,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/nhmanhinh2026-07-25luc17.47.28.png?v=1784998308","url":"https:\/\/yukimatcha.co.uk\/products\/shohokuen-new-crop-matcha","provider":"Yuki Matcha","version":"1.0","type":"link"}