{"product_id":"yugen-hojicha-powder-50g","title":"YUGEN - Hojicha Powder 50g","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHojicha Powder\u003c\/strong\u003e offers a warm roasted aroma with a smooth, mellow depth and lingering finish. Made from carefully selected first-flush tea leaves, it is lightly roasted to enhance its natural sweetness and umami while preserving a clean, balanced flavour. Finely ground for a silky texture, it blends effortlessly into hot water or milk, making it perfect for lattes, desserts, and everyday tea rituals.\u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391749333336,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-Hojicha50g.webp?v=1780042216","url":"https:\/\/yukimatcha.co.uk\/products\/yugen-hojicha-powder-50g","provider":"Yuki Matcha","version":"1.0","type":"link"}