{"product_id":"yugen-uji-matcha-0-matcha-latte-usucha","title":"YUGEN - Uji Matcha #0","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatcha #0\u003c\/strong\u003e is an original blend created as an everyday matcha, designed to fit naturally into daily life. This matcha offers mellow umami and a clean, gentle astringency. When prepared as usucha, it reveals a well defined tea character with a clear, refreshing finish.\u003c\/p\u003e\n\u003cp\u003eIt also retains its matcha character beautifully in a latte. Because it is made to be enjoyed as usucha as well, its flavour remains present even when combined with milk. The sweetness of the milk softens the cup, while matcha’s gentle bitterness adds balance and a clean finish.\u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391740584280,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha0.webp?v=1780042301","url":"https:\/\/yukimatcha.co.uk\/products\/yugen-uji-matcha-0-matcha-latte-usucha","provider":"Yuki Matcha","version":"1.0","type":"link"}