{"product_id":"yugen-uji-matcha-1","title":"YUGEN - Uji Matcha #1","description":"\u003cp data-start=\"0\" data-end=\"406\"\u003e\u003cstrong\u003eYūgen\u003c\/strong\u003e is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eMatcha #1\u003c\/strong\u003e blend brings together a rich aroma, refined umami, and a delicate hint of astringency that gives the whole cup structure. This matcha expresses its character fully without overpowering the sweetness of the accompanying confection. Its smoothness on the palate, followed by a clean and graceful finish, quietly reflects the refined character of this blend. \u003c\/p\u003e","brand":"Yugen","offers":[{"title":"Default Title","offer_id":57391743598936,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/2601\/3016\/files\/YUGEN-UjiMatcha1.webp?v=1780042259","url":"https:\/\/yukimatcha.co.uk\/products\/yugen-uji-matcha-1","provider":"Yuki Matcha","version":"1.0","type":"link"}