• YUGEN - Hojicha Powder 50g
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YUGEN - Hojicha Powder 50g

YUGEN - Hojicha Powder 50g

£15.00
£15.00
-Liquid error (snippets/price line 117): divided by 0% OFF Sold out

Yūgen is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.

Hojicha Powder offers a warm roasted aroma with a smooth, mellow depth and lingering finish. Made from carefully selected first-flush tea leaves, it is lightly roasted to enhance its natural sweetness and umami while preserving a clean, balanced flavour. Finely ground for a silky texture, it blends effortlessly into hot water or milk, making it perfect for lattes, desserts, and everyday tea rituals.

How to Prepare

How to Make a Hojicha Latte
A simple cup that brings out hojicha’s gentle roasted notes and rich depth.

■ Ingredients (for 1 serving)
・Hojicha powder : 3g
・Sugar : 5g (adjust to taste)
・Hot water : 50 ml
・Milk: 150 ml (such as cow’s milk, soy milk, or oat milk)

■ Instructions
① Prepare a concentrated hojicha base

Add the hojicha powder, sugar, and hot water to a cup, then mix well with a bamboo whisk(chasen) or stir thoroughly with a muddler or spoon. The key is to make it completely smooth, with no lumps remaining.

*If using a bamboo whisk, first combine the hojicha powder and hot water and whisk well before adding the sugar.

② Add the milk

Pour in warm milk, or cold milk with ice, and gently stir to combine.

■ Tips for a Richer, More Balanced Cup
Using a 2:5 ratio of hojicha base to milk helps maintain a well-balanced flavor, even when making a larger serving. Whisking with a bamboo whisk also creates a fine foam, giving the latte a smoother, creamier texture. You may also adjust the sweetness and strength to suit your taste.

Tasting Notes

Velvety, roasted richness with a smooth finish

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