• YUGEN - Uji Matcha #0
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YUGEN - Uji Matcha #0

YUGEN - Uji Matcha #0

£15.00
£15.00
-Liquid error (snippets/price line 117): divided by 0% OFF Sold out

Yūgen is a Kyoto based Japanese tea and matcha brand inspired by quiet beauty, mindfulness, and authentic tea culture. Founded in 2018, the brand blends centuries-old tea traditions with a modern, minimal aesthetic to make premium Japanese tea more approachable. Working closely with local producers, Yūgen specialises in high quality Uji tea while sharing Kyoto’s tea craftsmanship with a global audience.

Matcha #0 is an original blend created as an everyday matcha, designed to fit naturally into daily life. This matcha offers mellow umami and a clean, gentle astringency. When prepared as usucha, it reveals a well defined tea character with a clear, refreshing finish.

It also retains its matcha character beautifully in a latte. Because it is made to be enjoyed as usucha as well, its flavour remains present even when combined with milk. The sweetness of the milk softens the cup, while matcha’s gentle bitterness adds balance and a clean finish.

How to Prepare

1. Sift the matcha (preparation)

Because matcha can easily form lumps due to static, it is important to sift it beforehand for a smooth finish. You may sift it just before use, or prepare a larger amount in advance and store it in an airtight container.

2. Prepare a concentrated matcha base

Place the matcha and hot water in a katakuchi matcha bowl, then whisk well with a bamboo whisk until a fine foam forms. Add the sugar afterward.

*If you do not have a bamboo whisk, add the matcha, sugar, and hot water to a cup and mix thoroughly with a whisk until no lumps remain.

3. Add the milk

Pour warm milk into the cup, or pour cold milk over ice in a glass, then add the matcha base from Step 2. Stir gently to combine.

Tasting Notes

Clean and refreshing character.

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